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Bioniq is a personalized supplement company founded in London in 2019. Formulas are delivered in Swiss-made granules for absorption. Bioniq is used by elite athletes, high performers, and everyday health-conscious consumers across the US, UK, UAE, and beyond.
Bioniq GO is the entry point into personalized supplementation - no blood test required. Customers complete a Wellness Assessment that considers basic information, including biological sex, BMI, activity level, and your two wellness goals. Bioniq uses this data to recommend one of 40 personalized granule formulas from up to 22 nutrients. It's a straightforward, accessible way for anyone to begin their personalized wellness journey.
Bioniq has 40 Bioniq GO formulas based on 23 science backed ingredients, and your Wellness Assessment responses and wellness goals help match you to the one that best fits your inputs and goals.
After you complete the Wellness Assessment, your responses are used to match you to a formula designed to align with your inputs and wellness goals (for example, the goals you select and other information you provide).
Cristiano Ronaldo has been a Bioniq member since 2022, using the supplement products as part of his personal regimen. In 2024, he became an investor and significant shareholder in the business. He has described the investment as an alignment with his own values around nutrition and healthy aging — and continues to use Bioniq products personally.
Bioniq GO is manufactured to meet quality and safety standards. Each product is labeled to meet local regulations.
Bioniq has joined the Herbalife family — combining Bioniq's personalised supplement science with Herbalife's world-class global distribution network. For customers and distributors, this means Bioniq's products will become accessible to a significantly wider audience, with the backing and reach of one of the world's leading nutrition companies.
Bioniq's identity and product philosophy remain exactly as they were. The granule technology, ingredient quality, and Swiss manufacturing standards are all unchanged.
Bioniq and Herbalife's existing nutrition range are complementary, not competing propositions. Herbalife's portfolio provides broad-based nutrition products designed for wide accessibility. Bioniq sits at the premium end of the spectrum — offering 1 of 40 customized formulas that match each customer’s profile based on biological sex, BMI, activity level and two wellness goals. Where Herbalife provides nutrition for everyone, Bioniq provides more personalized nutrition options for each person. Together, they represent a comprehensive wellness offering across the full spectrum of consumer wellness goals. Before starting a regimen consisting of a mixture of different supplements, individuals should consult their healthcare provider to discuss potential nutrition stacking concerns.
Bioniq GO is an ideal proposition for health-conscious consumers who want personalized nutrition. Specifically, it resonates strongly with people wanting support with:
• Tiredness & fatigue
• Normal cognitive function
• Normal muscle function
• Normal heart health
• Bone health
• Maintenance of skin, hair and nails
• Healthy aging
We are currently integrating Bioniq into the Herbalife distributor network ahead of launch. We're moving as quickly as possible to make products available. Join the waitlist to receive priority notification the moment ordering opens in your region — waitlist members will be the first to access products and distributor onboarding support.
Bioniq GO formulas come in granule form and are taken with meals. The granules can be swallowed with water, juice, or milk, or mixed into smoothies, yogurt, or similar foods. They should not be chewed. Moreover, the granules are not intended to be consumed with hot beverages nor added to a blender.
Bioniq GO is suitable for most healthy adults looking to personalize their nutrition. As with any supplement, if you are pregnant, breastfeeding, or managing medical condition(s) and/or disease(s), please consult a healthcare provider before starting. Please read the product label carefully to determine whether any ingredients are present you may be sensitive or allergic to. If you are experiencing any unexpected side effects, you should pause use, contact your healthcare provider and contact the Herbalife Member Services team.
