The future of personalized health is here

Our Founder's story

Vadim Fedotov, a former player for the German national basketball team, encountered a problem.

Having played NCAA and international basketball, Vadim prided himself on being fit and healthy. But during his corporate career, despite proactively managing his health, he often felt fatigued and low on energy. Traditional doctors reassured him, saying, “You’re fine,” but that answer didn’t resonate. Vadim knew there had to be a deeper cause.

Determined to uncover the root of his issues, he embarked on a journey to optimize his health at a foundational level. This quest led him to an innovative approach pioneered in Switzerland that could improve physical and cognitive function through personalized micronutrients. Vadim found his solution and created Bioniq in 2019, in London, UK.

At Bioniq, we are passionate about delivering the ultimate personalized, data-driven products to empower individuals to perform at their best—whether you are a world-class athlete, a business leader, or looking to optimize your everyday life.
Vadim Fedotov, Founder Bioniq

Meet the Bioniq Team

Leadership Team

Vadim Fedotov

Co-Founder and Chief Executive Officer

LinkedIn

Vadim Fedotov, our visionary CEO, is a multifaceted leader with a remarkable journey. From his early career as a professional basketball player, he transitioned into the corporate sphere, holding significant CEO positions, including at GRPN. In 2019, he launched Bioniq in London, introducing a personalized supplementation system based on extensive blood testing data. Vadim's leadership has garnered trust from top medical institutions, including Lanserhof and King's College Hospital, and secured backing from leading European investment funds. His strategic vision expanded the Bioniq ecosystem with acquisitions like VAHA.com and Loewi, reinforcing his commitment to personalized health.

James Hardy

Co-Founder and Chief Financial Officer

LinkedIn

James Hardy brings a wealth of expertise and a rich, 20-year background in the fields of Retail, Fintech, and eCommerce. As a seasoned Chartered Accountant, his proficiency lies in steering consumer-centric businesses towards growth and financial stability. At Bioniq, James plays a pivotal role, overseeing the entire spectrum of financial and operational strategies. This includes managing critical aspects such as Investor Relations, steering Market Expansion efforts, nurturing Franchise opportunities, and leading Fund Raising initiatives. His comprehensive approach and strategic acumen make him an invaluable asset to the Bioniq team, driving the company’s financial health and operational efficiency.

Marni Allen

Chief Marketing Officer

LinkedIn

Marni Allen is an accomplished marketing leader with an impressive track record of building brands and driving innovation at Johnson & Johnson and Walgreens Boots Alliance. Named one of EY's 50 UK Women to Watch, Marni is a visionary marketeer who puts consumers at the center of everything she does. Marni is passionate about advancing the future of consumer self care and unleashing the potential of technology to help more people live healthier, for longer.

Oliver Motisi

Chief Product Officer

LinkedIn

Oliver Motisi is a healthtech visionary with 10 years in the industry. Before Bioniq, he worked alongside Europe’s leading athletes, advised early-stage businesses within the femtech sector and acted as a consultant for the Public Investment Fund of Saudi Arabia. Oliver's knack for blending tech and user needs drives Bioniq's innovation, shaping our cutting-edge products.

Our Investors

Advisory Board

Matthijs Schellekens

Former GM and Product Manager in Google’s Area 120

Linkedin

Matthijs's career in building products at Google has focused in recent years on the intersection of AI and health / behavior change. He has led 0-1 products and teams in building consumer applications utilizing AI and specifically Large Language Models. He will leverage this experience to help Bioniq's strategy to enhance its patented algorithm and integrate AI more deeply into the process of delivering personalized health solutions.

Emma Thornton

Chief Brand Officer at Quintessential Brands Group

Linkedin

A luminary in global marketing and brand strategy with a rich background in luxury, sports, health, and beauty sectors. Emma's impressive career includes transformative roles at Nike, where she was the Head of Strategy, Influencer Marketing and Athletes, Weight Watchers as Vice President as well as Chanel.

Our members

Diogo Dalot

Player of the Year, Manchester United and Portugal National Team
Bioniq Member since 2022

Mike Thurston

Health & Fitness Expert, YouTube Sensation and Podcaster
Bioniq Member since 2021

Manuel Neuer

World Cup Winner, Bayern Munich and German National Team
Bioniq Member since 2022

Nils Frommhold

Triathlete, Ironman Winner
Bioniq Member since 2021

Andrei Kirilenko

NBA All Star, Utah Jazz and Brooklyn Nets
Bioniq Member since 2019

Antony Santos

Olympic Gold Medalist, Manchester United and Brazilian National Team
Bioniq Member since 2023

Our partners

Our Offices

London, UK

Bioniq Global Headquarters 1-45 Durham Street, London, SE11 5JH

Berlin, Germany

LOEWI GmbH
Kemperplatz 1, 10785, Berlin

Dubai, UAE

Innovation Hub, Gate Avenue, DIFC, Dubai

New York, USA

Mike Thurston

Health & Fitness Expert, YouTube Sensation and Podcaster

Mike Thurston is a British fitness personality, podcaster, and entrepreneur. He is known for his expertise in fitness, body recomposition, and nutrition, and has built a multi-million following on social media platforms. His global Top-10 Entrepreneurship Podcast shares workout routines, fitness tips, and lifestyle content.

Bioniq Member since 2021

Diogo Dalot

Player of the Year, Manchester United and Portugal National Team

Diogo Dalot is a Portuguese footballer who plays as a right-back for Manchester United and the Portugal national team. Named Player of the Year for Manchester United in 2024, he has represented Portugal at various levels, including at UEFA Euro 2024.

Bioniq Member since 2022

Nils Frommhold

Triathlete, Ironman Winner

Nils Frommhold is a frequent competitor in Ironman and Ironman 70.3 triathlons, achieving significant success, including a notable victory at Ironman South Africa in 2014. He also secured multiple top-10 finishes in Ironman European and world championship events. Known for his disciplined training and strategic racing, he continues to inspire athletes worldwide with his commitment to the sport and his relentless pursuit of excellence.

Bioniq Member since 2021

Manuel Neuer

World Cup Winner, Bayern Munich and German National Team

Manuel Neuer is a German footballer, widely regarded as one of the greatest goalkeepers ever. He won the 2014 FIFA World Cup, multiple Bundesliga and UEFA Champions League titles, and has been named FIFA Best Goalkeeper several times.

Bioniq Member since 2022

Andrei Kirilenko

NBA All Star, Utah Jazz and Brooklyn Nets

Andrei Kirilenko is a former professional basketball player known for his versatility and defensive prowess. Nicknamed "AK-47", he spent most of his NBA career with the Utah Jazz, becoming an All-Star in 2004. Renowned for his ability to play multiple positions, Kirilenko contributed in scoring, rebounding, shot-blocking, and assists. Internationally, he won a bronze medal at the 2012 Olympics and was MVP of the 2007 EuroBasket.

Bioniq Member since 2019

Antony Santos

Olympic Gold Medalist, Manchester United and Brazilian National Team

Antony Santos is a Brazilian winger who won Olympic gold in 2021 and has excelled at Manchester United since joining in 2022. A key player in Ajax's Eredivisie titles, his agility, creativity, and knack for crucial goals have made him a rising star in European football.

Bioniq Member since 2023